The strength of the relationship between the public and private sectors has helped the UAE to become a global leader in hosting large-scale events, just as revenue in the “experience economy” grows rapidly, the World Economic Forum in Davos has heard.
Sheikha Latifa bint Mohammed, chairwoman of Dubai Culture, told delegates that authorities in Dubai were skilled at keeping people safe while staging major gatherings, which required the public and private sectors to work closely together. Her comments at a panel session came in the wake of a string of major events being staged in the UAE, including Expo 2020 Dubai and concerts by many of the world’s top musicians.
The live events sector globally is in the midst of huge expansion, with annual revenue forecast to break through the $1 trillion barrier in the coming years.
