Earlier this month, Beyoncé announced the launch of her athletic-inspired line, Ivy Park. Here in the Middle East, we're not always privy to exclusive designer collaborations, limited edition collections and the like, but thankfully, Ivy Park is readily available to shop online at Namshi.com, with delivery promised within two working days.
The superstar isn't new to the world of fashion — her song lyrics often inspire T-shirt slogans (Do "I woke up like this," "flawless" and "surfboard," sound familiar?) and she has cleverly crafted her own apparel brand online at shop.Beyonce.com.
For Ivy Park (named after her daughter, Blue Ivy), Beyoncé partnered with Sir Philip Green of Topshop. The collection includes a range of leggings, crop tops, sweatshirts and jackets, in loose, lightweight, fabrics. In signature Beyoncé style, there's also a black bodysuit, featuring the Ivy Park logo in big, bold white letters. The clothing is sure to be a hit among Beyoncé fans and fitness fanatics worldwide — especially those tuned in with the current "athleisure" trend. Check out the whole collection online at Namshi, and see some pieces in the gallery above. Our favourites include the royal blue technical bomber jacket, salmon pink crew neck sweatshirt and black logo slider sandals.
