2024 Volkswagen Touareg facelift in line for price cut despite big equipment boost
The facelifted 2024 Volkswagen Touareg SUV due in April may be no more expensive than its predecessor – or even slightly cheaper – despite features previously restricted to $8000 option packs becoming standard on all models.
The German car giant says it wants to grow sales of its largest SUV after posting its lowest annual deliveries in 13 years – and price rises of up to $8750 in 18 months.
Matrix LED headlights, a 360-degree camera, automatic parking, traffic sign recognition, and other features – previously limited to another $6600 to $7600 option pack, exclusive to high-grade models, or not available at all – will now be standard across the range.
Despite the equipment boost, Volkswagen says prices – which are yet to be announced – will not increase, and may be in line for a small cut from the $89,240 plus on-road costs of today's entry-grade 170TDI.
"You can expect a price repositioning of the Touareg facelift, and I don't mean a price increase," VW Australia spokesman Daniel DeGasperi told Drive.
"There are two reasons for that. Touareg does very well with the towing [focused buyer] set, which is great, but the towing set is not big enough to satisfy our volume ambitions for the Touareg, and really, we want to appeal to families.
